DerbySF: Product Page

Getting closer to a final design for the upcoming DerbySF site. See previous sneak peek.

Avant Garde

Promotional pieces for a documentary film about Herb Lubalin’s typeface Avant Garde. (Click to enlarge.)

What I’m Working On: Bold Hatter Loyalty

Members of the loyalty program will be automatically upgraded to new levels of membership at predefined thresholds. Everyone starts with the basic black and gold, and as they reach new heights, they receive special cards sent to them in the mail, or given to them by the associate alongside their free hat. When the customer gets their first free hat after the first ten purchases, they are given a level two card. After the next ten, a level three card, and so on. This rewards the customer at each level of commitment, and can even serve as additional incentive to friends or other customers who see them flash a uniquely designed card at checkout to get to the next level themselves. There could be additional benefits associated with each level of membership, ie. a free feather with every Heritage purchase, or a free hat box also included with subsequent free hats earned. 

What I’m Working On: Storytelling

What I’m Working On: Winter Sale

We’re experimenting with silkscreening designs to get a more handcrafted feel.

Vortex: Spreads

Click to enlarge.

Vortex: Poster

Vortex: Book

What I’m Working On: American Made

This American Made line comes with the highest quality fabrics available. From harris tweeds, woolrich plaids, and water resistant suedes, these hats will stand the test of time.

Gotham: Type Specimen

Click to enlarge.

What I’m Working On: Grenadier

Some of the signage for Grenadier - the new outdoorsman line – has some text hand painted by one of our in-house designers. As the line grew, I decided to digitize the letters and compile a typeface, filling in missing glyphs, and expanding the line to include all numbers, letters, capitals and punctuation. It’s a work in progress, but a significant time saver.

What I’m Working On: Canada Day

Being Canadian, I couldn’t resist putting this together for all our Canadian clients. It was a lot of fun.

What I’m Working On: DWR Homepages

Recently launched campaigns. (Click to enlarge.)

What I’m Working On: DWR Emails

Recently launched emails. (Click to enlarge.)

What I’m Working On: The Samson Scale

Erwin likes to use a lot of exclamation points. This is wrong. So I created this and plastered it on his wall.