Hamza El-Falah

  1. Viewing All "Design" Posts

  2. Refining Simplicity

    Jared Lewandowski explores something that’s become very popular in design — simplicity. In the words of John Maeda, “Simplicity is about subtracting the obvious, and adding the meaningful.”

    Keeping it simple is not only a great way to ensure that you and those using your product don’t go crazy, it also inspires confidence in the user and shows that you trust them to make the obvious decisions.

  3. The Forty Story

    Pentagram constructed a narrative based around a boy born on the day Pentagram opened, and how his life has paralleled forty years of Pentagram design. It’s a really engaging way to showcase an amazing portfolio.

  4. 1984

    This spot-on 1984 cover is a part of a recent series of George Orwell’s books being republished by Penguin. Designed by David Pearson. See other covers in the series.

  5. 100 Ideas that Changed Graphic Design

    From Steven Heller and Veronique Vienne, a book about 100 Ideas that Changed Graphic Design. Maria Popova has a preview at The Atlantic.

    From how rub-on lettering democratized design by fueling the DIY movement and engaging people who knew nothing about typography to how the concept of the “teenager” was invented after World War II as a new market for advertisers, many of the ideas are mother-of-invention parables. Together, they converge into a cohesive meditation on the fundamental mechanism of graphic design — to draw a narrative with a point of view, and then construct that narrative through the design process and experience.

  6. DerbySF: Product Page

    Getting closer to a final design for the upcoming DerbySF site. See previous sneak peek.

  7. Avant Garde

    Promotional pieces for a documentary film about Herb Lubalin’s typeface Avant Garde. (Click to enlarge.)

  8. What I’m Working On: Storytelling

  9. Vortex: Spreads

    Click to enlarge.

  10. Vortex: Poster

  11. Vortex: Book

  12. Gotham: Type Specimen

    Click to enlarge.

  13. What I’m Working On: Grenadier

    Some of the signage for Grenadier - the new outdoorsman line – has some text hand painted by one of our in-house designers. As the line grew, I decided to digitize the letters and compile a typeface, filling in missing glyphs, and expanding the line to include all numbers, letters, capitals and punctuation. It’s a work in progress, but a significant time saver.

  14. What I’m Working On: Canada Day

    Being Canadian, I couldn’t resist putting this together for all our Canadian clients. It was a lot of fun.

  15. What I’m Working On: DWR Homepages

    Recently launched campaigns. (Click to enlarge.)

  16. What I’m Working On: DWR Emails

    Recently launched emails. (Click to enlarge.)