What I’m Working On: Bold Hatter Loyalty

Members of the loyalty program will be automatically upgraded to new levels of membership at predefined thresholds. Everyone starts with the basic black and gold, and as they reach new heights, they receive special cards sent to them in the mail, or given to them by the associate alongside their free hat. When the customer gets their first free hat after the first ten purchases, they are given a level two card. After the next ten, a level three card, and so on. This rewards the customer at each level of commitment, and can even serve as additional incentive to friends or other customers who see them flash a uniquely designed card at checkout to get to the next level themselves. There could be additional benefits associated with each level of membership, ie. a free feather with every Heritage purchase, or a free hat box also included with subsequent free hats earned.